GTA 6 and Miami Heat Team Up for Vice City Night

The Miami Heat have announced a promotional event called Vice City Night as part of the official GTA 6 marketing campaign. The collaboration brings the game’s iconic Vice City setting to life through a Heat game experience tied to Rockstar Games’ upcoming release.

This partnership represents a major crossover between professional sports and video game marketing, leveraging Miami’s real-world connection to the fictional Vice City locale that serves as GTA 6’s primary setting. The Heat’s involvement adds another layer to the game’s broader promotional push across multiple entertainment platforms.

For players counting down to launch, this signals that GTA 6’s marketing machine is in full swing with high-profile partnerships that will keep momentum building throughout the pre-release window.

Related: Vice City