The Miami Heat will wear Vice City-themed jerseys during a November game as part of promotional efforts for GTA 6. The collaboration ties the NBA team to the game’s Vice City setting, which serves as the primary location in the upcoming title.
This marks a notable cross-promotion between a major sports franchise and Rockstar Games’ flagship release. The jerseys will feature Vice City branding, connecting the Heat’s home city aesthetic to the game’s fictional version of Miami.
For players counting down to launch, this partnership underscores the scale of GTA 6’s marketing push and Rockstar’s commitment to saturating popular culture with the game’s imagery before release. High-profile collaborations like this typically signal major studios are ramping up hype in the final stretch before a release.
Related: Vice City