Rockstar Games secured a $975,000 marketing deal with Miami-Dade for GTA 6’s “Welcome to Vice City” campaign, but the arrangement raised concerns after it was approved without a county board vote.
The deal represents a significant partnership between the gaming publisher and the local government to promote the highly anticipated title. The approval process, however, bypassed the standard county board voting procedure, which typically oversees such agreements.
Questions emerged about how the contract moved forward without full board oversight, highlighting potential gaps in the review process for major marketing expenditures.
For players awaiting the November 19, 2026 launch, this partnership signals Rockstar’s commitment to an ambitious promotional campaign tied directly to Vice City’s real-world Miami setting.
Related: Vice City