Miami-Dade County is receiving approximately $1 million from Rockstar Games for a “Welcome to Vice City” promotional sign displayed at the Miami Heat’s arena. The sign serves as part of the game’s marketing campaign, leveraging the arena’s prominent location and visibility to promote GTA 6’s Vice City setting.
The arrangement represents a notable partnership between the gaming company and the local venue, bringing revenue to the county while increasing the game’s exposure in its real-world inspiration location. Miami’s connection to Vice City—the fictional version of Miami that serves as GTA 6’s primary setting—makes the arena placement particularly fitting for the promotional effort.
For players counting down to launch, this sign placement underscores Rockstar’s commitment to an ambitious marketing rollout and demonstrates how deeply the game is integrating itself into Miami’s cultural landscape ahead of release.
Related: Vice City