Rockstar Games has received approval to bring its GTA 6 marketing campaign to Miami Beach after a local vote. The decision allows the company to implement promotional activities in the area, which serves as a key inspiration for the game’s Vice City setting.
The approval marks another step forward in the lead-up to the game’s release, with marketing efforts now expanding into real-world locations that mirror the game’s fictional environments. Miami Beach’s connection to Vice City makes it a natural choice for Rockstar’s promotional strategy.
For players counting down to launch day, this signals that major marketing pushes are beginning to materialize. Expect increased visibility and promotional content as Rockstar ramps up its campaign presence in the months ahead.
Related: Vice City