Rockstar Games has secured official approval from Miami Beach officials to launch a real-life marketing campaign for GTA 6 this fall. The initiative represents a collaboration between the game developer and local government, bringing the game’s Vice City setting into the actual Miami Beach area through promotional activations.
This marks a notable moment for the franchise, as major cities typically maintain careful control over their public spaces and imagery. The approval signals confidence in the project from civic leadership and suggests an ambitious scale for the campaign rollout.
For players counting down to launch, this real-world activation offers a chance to experience Vice City’s inspiration firsthand before diving into the game itself.
Related: Vice City