Miami Beach has approved negotiations with Rockstar Games for a GTA 6 marketing campaign. The decision represents a formal step in potential promotional cooperation between the city and the developer.
The approval allows both parties to move forward with discussions about how the campaign might take shape. Miami Beach’s involvement would align with GTA 6’s setting, which features a fictional version of Miami and its surrounding areas.
Details about the scope, timeline, or specific marketing elements remain unclear at this stage. The negotiations phase means concrete plans have not yet been finalized.
For players anticipating GTA 6’s launch, this signals that real-world locations connected to the game’s setting are engaging with Rockstar’s promotional efforts, which could shape how the game is marketed in the months leading up to release.