Rockstar Games is in conversations with Florida officials about a marketing campaign that would transform Miami into Vice City for GTA 6’s promotion. The discussions focus on bringing the game’s iconic fictional setting to life in the real city where it’s based.
These talks represent a significant partnership between the video game developer and state authorities to create an immersive promotional experience. The scope and specific details of what such a campaign would entail remain unclear at this stage.
For players counting down to launch, this suggests Rockstar is planning an ambitious marketing push that could make Vice City feel tangibly connected to the real world before they ever load the game.
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