Take-Two’s CEO has reported that the Ultimate Edition of GTA 6 is outpacing the Standard Edition in pre-orders. The premium version is attracting more advance purchases than the base game offering.
This data point reflects consumer interest in the higher-tier package ahead of the game’s launch. The Ultimate Edition typically includes additional in-game content and bonuses compared to the Standard Edition, which may be driving players toward the more expensive option.
The pre-order performance suggests strong confidence in the franchise and willingness among fans to invest in the premium experience. For players counting down to launch, this shows the community’s appetite remains high and that Rockstar’s premium offerings are resonating with the audience.