Take-Two Interactive is declining to publicly share pre-order figures for Grand Theft Auto VI, according to Bloomberg. The publisher has characterized the pre-order performance as “unprecedented,” but is keeping the specific numbers confidential rather than releasing them as part of standard earnings disclosures.
This marks a departure from typical industry practice, where publishers often tout strong pre-order metrics to build momentum ahead of launch. By maintaining secrecy around the figures, Take-Two is avoiding public comparison benchmarks while still signaling exceptional demand through the “unprecedented” language.
The decision reflects how major publishers increasingly control narrative around their biggest releases, choosing which data points to highlight and which to withhold. For players awaiting the November 2026 launch, this silence speaks volumes—Take-Two’s confidence in the game’s commercial prospects is evident enough that they don’t feel pressured to prove demand through disclosed numbers.