Take-Two’s CEO has backed Rockstar’s decision to price GTA 6 at $100, stating the company believes the studio “got it right.” The executive suggested that alternative pricing strategies were explored but ultimately rejected, implying that higher price points were considered before settling on the current figure.
The statement reflects confidence in the pricing model despite potential player pushback on the premium cost. Take-Two’s public endorsement signals the company views the price as justified by the game’s scale and anticipated demand.
For players counting down to launch, this pricing confirmation matters because it eliminates any uncertainty around what you’ll actually pay when GTA 6 releases.