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GTA 6 at $80 Reportedly Left Take Two Shareholders Furious

2026-07-04 · Source: press

Reports indicate Take Two shareholders expressed frustration over Grand Theft Auto 6’s reported $80 price tag, a decision that has sparked backlash among investors. While Rockstar Games has not officially confirmed the cost, internal discussions suggest the pricing strategy deviates from industry trends toward premium bundles or tiered pricing models. The move has raised concerns about consumer reception and market competitiveness, particularly as the gaming sector continues to prioritize value-driven offerings. For players anticipating the November 19, 2026, launch, the potential price point could influence expectations around game content, features, and whether Rockstar will align with traditional pricing norms or face pushback from both investors and fans.